The story so far. Key moments in our ongoing mission to redefine business automation.
Feb 2023
Watermark is founded
in California
May 2023
First prototype launched to early testers
Nov 2023
Secured funding to fuel growth
Feb 2024
First major integration released for users
April 2024
Expanded team to scale development
Sept 2024
Hit 1,000 businesses using Artifact
Jan 2025
Launched Artifact for enterprise
Future
More goodness
Leadership Team
Will Fullerton
CEO & Founder
Will is a designer, photographer, and entrepreneur building the rails for the creator economy. After years of licensing his own work and navigating the broken world of copyright transactions, he founded Watermark to make it easy for creators to protect, price, and profit from their content. His mission is simple: turn ownership into income—for everyone.
News & Insight
Read the latest product updates, company news and industry insight.
